Hi, I'm Vikki 👋
Hi, I'm Vikki 👋
My colleagues call me the UX Cowgirl. I wrangle complex problems into intuitive experiences, and when I’m not designing, I’m usually wrangling horses and cattle. With 10 years designing B2B and B2C products, I specialize in product strategy, UX research, and AI-powered experiences that make complicated tools easier to understand and use.
Hi, I'm Vikki 👋
My colleagues call me the UX Cowgirl. I wrangle complex problems into intuitive experiences, and when I’m not designing, I’m usually wrangling horses and cattle. With 10 years designing B2B and B2C products, I specialize in product strategy, UX research, and AI-powered experiences that make complicated tools easier to understand and use.
Grubhub
Transforming Merchant Onboarding
View Project
Grubhub
Unlocking $20M in Annual Revenue With Self-Service Ads
View Project
LevelUp
Animating an Onboarding Tutorial
View Project
Judi Health
Designing Trustworthy AI for Clinical Decisions
View Project
Judi Health
Reimagining Enterprise Formulary Management
View Project
Homesteady
Designing an AI-Powered Companion for Homesteaders
View Project
Grubhub
Grubhub
Transforming Merchant Onboarding
Transforming Merchant Onboarding
Transforming Merchant Onboarding
Turning a manual onboarding process into a scalable self-service experience.
View Project
Grubhub
Unlocking $20M in Annual Revenue With Self-Service Ads
Giving merchants a simpler way to advertise.
View Project
LevelUp
Animating an Onboarding Tutorial
Leveraging animation to showcase key product features.
View Project
Judi Health
Reimagining Enterprise Formulary Management
Simplifying complex formulary workflows for faster, more confident decision-making.
View Project
Judi Health
Designing Trustworthy AI for Clinical Decisions
Designing transparent AI that supports clinical decisions and human judgment.
View Project
Homesteady
Designing an AI-Powered Companion for Homesteaders
Creating AI-powered guidance for smarter animal care and task management.
Hi, I'm Vikki 👋
My colleagues call me the UX Cowgirl. I wrangle complex problems into intuitive experiences, and when I’m not designing, I’m usually wrangling horses and cattle. With 10 years designing B2B and B2C products, I specialize in product strategy, UX research, and AI-powered experiences that make complicated tools easier to understand and use.
Hi, I'm Vikki 👋
My colleagues call me the UX Cowgirl. I wrangle complex problems into intuitive experiences, and when I’m not designing, I’m usually wrangling horses and cattle. With 10 years designing B2B and B2C products, I specialize in product strategy, UX research, and AI-powered experiences that make complicated tools easier to understand and use.